Daxin Company

This paper consists of two parts: "The Case" and "The Case Analysis".In the case, the author describes background and developing of Daxin company , GM Wu's lessons and change in recruiting, recruiting and selection for sales managers of South China and Shanghai filiale, their working performance in South China and Shanghai. The resignation of two key sales managers who are Manager Ye and Manager Zeng calls our attention exploring the reasons of the crisis of sale performance and sales team work in Daxin company.In the case analysis, the author use the theories of competency model and recruiting technology to find the key problem in Daxin company. The key problem is Daxin company can not build the competency model of sales manager which was used to direct recruiting and selection. the deficiencies of the competency model and the recruiting technology result in selecting the wrong sales managers. According to actual conditions in Daxin company, the author build the simplified and qualitative competency model of sales mangers , and giving some improved recruiting means and technologies by means of this competency model to direct the recruiting and selection of the sales managers.