On Improvement Of Corporate Culture In Yanbian

As a management theory and method for modern enterprises, the Corporate Culture is given more and more attention by both foreign and domestic enterprises and academic circles. Reviewing world economy and enterprise development in the recent years, there has been an obvious interaction between intellectual economy and Corporate Culture. On one hand, the tide of the world intellectual economy has pushed the Corporate Culture towards a new phase, that is to say, meeting new and changeable economic environment, enterprises have had to continuously apply new knowledge into managerial innovation. On the other hand, the continuous development of enterprises' management and Corporate Culture is also producing a new body of intellectual values promoting the development of the times and the society. Intellectual economy consists of all social economic activities, and this includes enterprise management'and Corporate Culture. Entering the 21st century with its new trends of intellectual economy, the construction of Corporate Culture plays an ever clearer role in the enterprises' survival and development as well as their business performance. The role of Corporate Culture in enhancing enterprises' internal cohesion as well as their external competitiveness is given more and more prominence.This text first explains what the meaning of Corporate Culture is and how this culture gradually progresses, and analyzes the components of Corporate Culture. Then, the text goes on to analyze the development direction of Corporate Culture in Yanbian and puts forward some problems in the construction of Corporate Culture in Yanbian. It theoretically proves the importance of improving Yanbian's CorporateCulture and discusses the key points which should be given attention to. Finally, following on the above analysis and assertions, the text makes some suggestions for the improvement of the construction of Yanbian's Corporate Culture.