A Thesis Of Corporate Advertising Culture

Along with the competition of the market and the spread of technology, the distance of product among the corporations becomes smaller and smaller. One corporate competition depends on its culture and image. Notional culture and excellent corporate culture take an important effect on advertising culture. It has been a most direct way of improving corporate culture competition. In modern time, it shouldn't be ignored that the relation of advertising and ideological work. Corporate culture is the belt of the ideological work and economic activities. Advertising culture becomes the carrier of social spirit civilization and corporate ideological work. If ideological work can't be strength, the Advertising will be wrong direction. So does advertising culture.Corporate advertising culture, an important part of corporate culture, has been being ignored for a long period. The integration of image system and corporate culture was not discussed in a systematic way. This thesis is just about what the author tries to counter this field, and contribute to the complement of the corporate culture and its operation. This thesis elaborates and analyses the chief elements of corporate advertising culture: content, functions, implications, characteristics and so on. By comparing western with eastern corporate advertising culture, China's corporation needs to consider china's specific conditions. When it learns from foreign countries and draws on their experience in corporate advertising culture field. Then it can form corporate characteristically culture.This thesis emphatically elaborates the corporations how to promote its advertising culture forward in modern china: First, corporate advertising culture should be improved by the guide of CI. The nest, realize the integrative and CI operation of advertising culture. In addition, make a further inquire into how to specify it.