The Research On Milk Industry Development Strategy In Tianjin

The milk cow industry is one of the most remarkable trades in economy benefit, and is an important way to farmers increasing income. The milk cow industry of Tianjin plays an important role all over the country. Faced with the challenges of the development of milk industry throughout the world, how to keep it ahead became a momentous task. The status quo of Tianjin milk industry was evaluated generally and impersonally on the base of extensive research. In the qualitative, quantitative and directional way, successful factors, such as the superiority of marketing, the superiority of resource, the superiority of consumption, and the advantage of corporations supporting, etc, were described, and six important background factors, include of the increasing consumption, the competition from milk market, the challenge of joining into WTO, the adjustment of industry structure, the winning against oneself, and accelerating development, were analyzed. New objects were put forward, that is, high quality, rationalization of region distribution, having a core of brand, trade penetrating into various area, diversification of product exploitation, internationalization of preponderant product, and orientating function in market. Development of Tianjin milk industry should be based on materials and base, take resource integrating and market regulating as means, take trade infiltrating and product development as support, take specialization, industrialization, collectivization and internationalization as orientation, take the development of international milk corporation as mode, and take "creating name brand, entering the first-ten corporation of milk industry" as object. Five struggle objects and region distribution principle in the first-ten-year and the first-twenty-year of the 21s1 century in Tianjin were put forward too. In the end, the important measures were brought forward including feeding mode selection, safely producing, industrialization corporation training, milk (for students) spreading, and policy support.