Enterprise's Strategy And Project Feasibility Study Of Technological Innovation

Along with the entry to WTO and development of machinery industry, especially automotive industry, as a kind of general mechanical components, fastener industry competition are becoming increasingly keen and investments in technological innovation are becoming bigger and bigger. Investment in fastener industry is very large during past ten years, the number of production enterprises is big. General fasteners productivity is overmuch, products is overstocking, the market is saturated and prices is reduced. On the other hand, top grade products are imported in long terms, competition capability is not strong. In order to change blindness and arbitrary action in feasibility study and decision on fastener industry investment project, it is necessary to avoid feasibility study in form, and to adopt scientific analysis methods rather than simple ones.With the viewpoint of theory study on the enterprise's strategy and project's feasibility, first expatiating details related to the enterprise's strategy, emphasis on analysis and selection method of enterprise's competition strategy and products strategy theory, then the relationship between enterprise's strategy and technological innovation investment is discussed. Secondly, expatiating basic theory of the meaning, main content, working program of feasibility research, analyzing the sort of construction project and economic evaluation features and methods of technological innovation. Based on studying on feasibility of technological innovation project from DONGFENG MOTOR FASTENER CO. LTD., by analyzing industry structure with PORTER model and project constitution with BOSTON matrix diagram, enterprise's competition and product strategy are determined. According to the enterprise's strategy, scientific foundation is provided for enterprise's investment decision by means of technological innovation feasibility study.Not only project's economic benefits but also its goal must be taken into account during project investment analysis. Only the investment, which is combined with enterprise's strategy, can make enterprise develop steadily.