A Based On Supply Chain Research For Reverse Logistics Management's Critical Factors And Working Process

In the last few years, the car call back, drugs call back, the ink box retrieve are often occurred in our country and other states. These events reflect the economic phenomenon -reverse logistics that have existed in our society for a long time. Although' its history is very long, the research yet short. The first systemic research about it is from 1992.In our country the earliest article uttered in 2001, thereupon regardless in the inland or abroad it is still a brand-new field. Now many industries entry the narrow margin of profit age, so enterprises must seek for a new profit growth point and fairly undertake the society responsibility. Under the double drive, a company how can successfully manage its reverse logistics and how designs it's working process that should be a most important matter.This article first looks back the relation between logistics and reverse logistics, then detailed figures out the severally sides of reverse logistics and afresh explains its happen reason, Characteristics, types and handling means. Close behind preceding context, I discuse the terms of acquiring the customer loyalty and the different profitable advantagesand disadvantages inside of the supply chain associates, also points out the compelling limits of laws. On the base of the above treatise, I comment on the Estee Lauder Company and Xerox Company's reverse logistics case study, then according to the aim of reverse management I indicate several key problems on reverse management. After analyzing these key problems, I give six critical factors on how to successfully manage reverse management. Finally, combined with the above several sides I put forward four supply chain associates' working process model.Through the analysis of success critical factors and the research of enterprise's working process on reverse logistics, the author hopes that these achievements can help Chinese enterprises practice the reverse logistics and gain adequate profit. At last let reverse logistics management become their a competitive advantage point relative to other enterprises which have no reverse logistics management.