The Impact Of The Internet On China's Inbound Tourism Market And Coping Strategies

As a new intermediary, Internet has been accepted by various trades and applied widely, for its own valuable characteristics such as low cost, wide customer, various forms, rapid information replacement and easy interchange. The travelers also put forward more requirements on information transmitting. At the present stage, the internal research about tourism information is not integrative and systematic, this is all because of the service of information and technology for tourism is still at the initial stage and the basic theory is in need of development and amelioration.Regarding the impact to the inbound travel to China, the researches mainly focused on how to face the entries of the overseas tour operators, some studies about the Internet and e-Commerce are just limited in the field of domestic and outbound market. This thesis sums up the strategies that China travel enterprises should take toward the impact of the Internet and also gives the proposal to the government's interference and all these are based on the research about the impact toward the inbound market from Internet.This thesis includes 7 sections.1.The preface consists of three parts: research setting, contemporary progress of the subject domestic and abroad, techniques of this field. On the base of clearing the study value of the apply the Internet to tourism market development and the research achievement of this field, the author analyses technical route which combines theory and practice together with help from tourism economics and tourism marketing. My personal involved cases turn to be the demonstration. 2.Put the IT development in the travel trade as the premises, the impact toward the inbound travel from Internet in both macro and micro perspectives are elicited with the help of tourism marketing theory. The impact from the macro perspective is about the image of the tourists' destination and its information network support while the impact toward the enterprises in the travel trade from the micro ones.3. The Impact toward the business model of travel trade from Internet is put forward through the analysis of the characteristics of the tourism products. The status quo about the application of the Internet in the travel trade in the foreign countries and China is introduced and commented. 4.An analysis about the conditions of the e-Commerce in China's inbound travel market serves to be the preconditions for the next section. The competitive advantage is emphasized.5.Based on the above, the strategies of e-Commerce development in China's inbound travel market are brought forward. It is the kernel of the thesis and with the value of practicality. The segmentation of the inbound market verifies from the different purposes of the travelers has never been officially proposed by the previous researchers. The followed suggestion of Internet marketing strategies toward different markets is the original creation of the author. It provides the intermediary enterprises in the travel trade with the practical value.6.My personal involved cases support the strategies that proposed in previous section. Three cases represent three different markets that were segmented in last chapter. The cases include both successful practice and problems we met while the trial is implemented.7.A proposal about what a role the government should play in the strategy is set forth. Some suggestions to the supplement of the policies concerned is also advised.At present, the development the Internet and e-Commerce of tourism is still changing radically, so this thesis is just an attempt. Due to the limitation of datum as well as my personal ability, there should be some rooms to correct in the thesis, any suggestions from counterparts would be highly appreciated and that would be helpful for my improvement.