Beijing Tourist Market Forecasting And Analysis

Tourism has recently become a major growth area in the Chinese national economy. It plays a significant role in, and has a dramatic effect on, areas such as politics, society, culture and environment. As the capital of the country and a tourist hot spot, Beijing plays a key role in the national tourism industry and attracts many tourists from both home and abroad. The future development of tourism will result in it making an increasingly important contribution to the national economy.There is considerable competition in the market to attract tourists. Based on its historical development and the current situation in Beijing's tourism market, and through a market analysis of tourists at home and abroad, prediction models are established by means of qualitative and quantitative analysis according to the relationship between tourist flow and time. Results of several models are compared and an optimum model is suggested. The thesis goes on to predict the future development of the domestic and overseas tourist markets, which offers a scientific basis for planning the tourist-generating market over the next few years. Furthermore, the thesis analyses the main sources of overseas and domestic tourists, points out the main problems existing in the Beijing tourism market, and puts forward suggestions for the future direction of development and promotion strategies. Suggestions for the tourism strategy programme are provided in the hope of offering a meaningful basis for formulating relevant policies by government, decision-making by enterprises as well as future academic studies.