Based On Tourist Flow Analysis Hangzhou Inbound Tourism Market Development

The inbound tourism of Hangzhou was growing fast in recent years. However, the present internationalization of Hangzhou' s tourism is quiet low to build Hangzhou an "International Tourist City" . So the development of inbound tourism market of Hangzhou is quiet a tough job.It is significant to develop the inbound tourist market of Hangzhou by studying the inbound tourism of Hangzhou from the angle of tourist flow, which is regarded as a new field of study. According to the analysis of cluster model, Hangzhou's tourists-generating market can be segmented into East Asia, South-east Asia, North America, West Europe,East Europe,Oceania and HMT(Hongkong, Macao and Taiwan)markets. On the basis of pro-Hangzhou tourists-generating country model study, Malaysia, Thailand and Korea are the pro-Hangzhou tourists-generating countries in the year of 2002.In accordance with the Hangzhou inbound tourist flow space net model, Hangzhou' s tourist flow from the harbor city of Shanghai is the largest and the tourist flows from nearby cities of Nanjing and Suzhou are also quiet large. Depending on correlation and forecasting model of tourist flows in Hangzhou and harbor cities, the tourist flows from harbor city of Shanghai is most liable to flow into Hangzhou. Prediction on Hangzhou' s tourist flows is made by the analysis on the linear model of point prediction and interval prediction.Finally, counter-measures are put forwarded based on series of tourist flow study: making creative tourism production and marketing aiming at segmented markets; enhancing diversified marketing in harbor cities; strengthening sales promotion to inbound tourists, foreign businessmen and foreigners living in harbor cities, especially in Shanghai;invigorating regional tourism cooperation among the cities in Yangtze River Delta Region.