The Present Situation And Exploitation Of Inbound Tourist Source Market Of Jiangxi Province

Accompany with domestic and International travel industry's rapid development, competitions that around the travel market become more and more vigorous. Mow to stable occupy certain quantity and quality's tourist is the key to guaranteeing travel industry's sustainable development. Thus the research on tourist source market is an important link of travel industry comprehensive development.The thesis takes inbound tourist source market of Jiangxi as a research object. On the basis of some statistic materials about inbound tourist sample survey and other statistic information about historical and present conditions, it analyzes the general characteristic of tourist source market of Jiangxi province. The primary factors that influence Jiangxi's inbound tourist market, and the characteristic of main tourist source market. It also makes a quantitative and qualitative predict of developing trends on Jiangxi's in bound tourist market. Finally, the inbound tourist source market is positioned and the promoting strategy is proposed.The comparatively outstanding characteristics of Jiaagxi's inbound tourist market are as following: ①its spatial structure is that, the main body of the inbound tourist is Hong Kong, Macao, and Taiwan compatriots, next is foreign guests from Japan, south Korea and guests from Europe and U.S.A, and by using geography centralized index analysis, Jiangxi's foreign tourist source of tourists market mechanism tends to stably; ②In the demography characteristic, the tourist sex structure to get the advantage by the male, but the feminine market grows quickly; Age structure by middle and youlh tourist primarily; and Occupational structure by business trade, specialist primarily; ③In since the behavior pattern Jiangxi has the tour team tourist by sightseeing to be in the majority; In the resident time,④the tourist resident time to reduce day by day; and the tourist's interest to Jiaingxi focus on traveling resources scenery and shopping tea and the chinaware; ⑤In consumption pattern although Jiangxi's foreign exchange earnings enhance unceasingly, but the consumption pattern is unreasonable, inbound tourist consumption level of average per person to reduce year by year, and the basic needed consumption still stays at a high level.According to the present condition of Jiangxi province's inbound tourist source market positioning is to have the Asia as the basic market, to reinforce the Europe, to exploit the new market. The function is orientated as: Taking tourism about cultures and sightseeing as base, develop commercial affairs, exhibition and other special products. In addition, according to population characteristics and behavior characteristic of Jiangxi inbound tourist, the article puts forward some goals of subdividing market choices: develop women tourist market, develop teenagers and the old market, paying attention to scattered visitor market, etc.At last, the thesis advances some strategies of exploiting Jiangxi's inbound tourist source market including tourism destination image, products brand, area union, travel promotion combine concerning tour resources conditions and market characters. According to special problems, it put forward some countermeasures including developing by grade, putting stress on main subdividing tourist market, optimizing tourist consumption structure, improving travel information construction, strengthening travel industry management, restructuring and standardizing order of tourist market, etc.