The Business Enterprise's Core Competence And The Researching Of Tianye Co., LTD's Strategec Transform

The article analyzes and researches how to take the active measure to reply the strategic transform of Xinjiang Tianye Co.,LTD.,in connection with the complex environment which is facing chances and challenges in the future, by applying the theory of the business enterprise's the core competence.After entering WTO, the new economic evidently showing the integral whole world economic more straightly influences the development of enterprises in our country, and the enterprise management age that long time free from anxieties and pounds is gone never to return. Tianye Co.,LTD. has to begin facing the domestic trouble and foreign invasion of exterior market envirnment, the competence form become more and more serious. A boat sailing against the current must forge ahead or it will be driven back. Tianye Co.,LTD. facing the difficult position how to use itself resources and competence characteristics, analyzing the market, programming strategy, developing itself in order to construct and promote itself core competence, and in the end using the core competence of strategy to occupy the market is the emphasis of analyzing and studying the article. From Tianye Co.,LTD.'s real developing condition to study and analyze, the article not only fir the first time constructs the development strategy of the company, but also from thestudy forward position of enterprise's development-the angle of the corecompetence to inquire into the strategic transform of the company.The paper analyses the strategy of Xinjiang Tianye Co.,LTD.'s development under the new circumstances by the theory of the core competence of enterprises, which is more and more accepted by people in the eighties of the twentieth century, and the paper gives a conceived plan aiming at the achievements and difficulties in operation since it went on the stock market, especially in these two years. On the base of surveying and analyzing the outer macroscopically market and complexcompetitive circumstances, the paper evaluates the advantages and shortages on inner resources and abilities of the enterprise. From these we can identify the core competence of the company and give a strategic orientation to Tianye Co.,LTD. After confirming the orientation and specific envisagement of the company's core competence strategy, the paper probes into the thought of realizing the core competence, the guarantee of team culture and core competence, the management of public relation and the way of obtaining the core competence, the establishment a bookish team, and so on. The paper found a development strategy for how to enhance the core competence from three aspects as followings, company, enterprise and function. From the strategic construction of company, Tianye Co., LTD. should emancipate the mind, change the traditional management ideas, quicken the actualizing of vertical integration and the strategy of low-cost expand and dense development, and strengthen the force of the enterprise; From the strategic construction of enterprise, Tianye Co., LTD. should deepen the strategy of leading in cost and diversity, win the market by own trait and occupy the initiative position in the market competence; From the strategic construction of function, Tianye Co., LTD. should quicken to carry out the strategy of brand, information development, production and operation, etc. Upgrade the core competence of enterprise to let Tianye Co.,LTD. become the flagship of international water-saving industry.