Research, Analysis On CRM Of Tiandi Founder Co.,Ltd

Tiandi Founder Co., Ltd is a big high technology company in Inner Mongolia area. With several years' development, its size has increased and its customer sources are also increased rapidly. How to manage the valuable customer sources and how to solve these several problems which we are faced: the low utility scale of customer source, the low satisfaction of customer and the uncontrollable of customer's loyalty...etc. By studying several management theory and anatomizing our company's present condition I believe that putting Customer Relationship Management (CRM) into active in our company is an effective way to break the current predicament.The way and content of this paper are as followed: (1) based on briefly describing the company present condition and problems of management with analysis of such question, this paper points out that putting CRM into active in our company is an effective measure to resolve the bottleneck of management, then research its feasibility and definite its line degree in the practice; (2) analyze the importance of preparing work for putting CRM into practice; (3) Adjust our company's business enterprise culture to replace and recreate the reforming atmosphere to guarantee such work in a low cost with smoothly progress,;(4) analyze the buildup construction of the company and the business process, aim at the unreasonable construction to proceed with business process to give a new life, especially at changing the company organization construction with the business process re-engineering.