The Research On Enterprise Competitiveness Of Hunan Coal Mine Safety Instrument Factory

With the progressive formation of the economic global integration, the continuous deepness of the market economy in our country and the unceasing increase of the market competition among the enterprises, the researches in enterprise competitiveness are being paid more and more attention to. The persistent high speed of national economy's increase makes coal industry spur on in our country. During recent years, great majority of our coal enterprises' economic condition has been improved, the safe condition of coal mines has attracted widely attention from the society and the governments of all levels which leads to the promotion of the safe management of coal mines and increases the safe investment to a great extent. It also leads to an unceasing rise in the number of safe manufacture businesses of coal mines and the increasing fierce competition in the market. Therefore, Hunan Coal Mine Safety Instrument Factory (which is called HCSF for short following) is facing serious challenge in the competitive strengths.By vague generalized researches on the enterprise competitiveness this article analyzes the connotation, the nature and the form mechanism of enterprise competitiveness, and puts highlights on the generalized evaluation system and methods. Through dissecting the present condition and the particularity of HCSF and its major rivals, the writer builds up the evaluation index system of enterprise competitiveness in safe instrument industry of coal mines businesses, makes a series of evaluations to HCSF's enterprise competitiveness and analyzes the strengths and the weaknesses of the internal resources and competence, the opportunity and the threats which HCSF is facing in the enterprise external environment by using the thinking of SWOT analysis, PEST analysis and the model of five key elements in industrial construction from M.E.Porter. In the end, the article goes to a concrete induction.Considering the problems exist in HCSF's enterprise competitiveness now, based on the environmental threats and the resources and competence weaknesses HCSF is facing, the writer suggests that HCSF should make good use of the internal resources and competence strengths to grasp the market opportunity. In detail, HSCF must try hard in some aspects, such as the modern enterprise system's establishment, technological innovation, products compositional improvement, the trademark ideology's establishment, the marketing ideology innovation, the enterprises core competences' development, economies of scale's exploration and so on. It will promote HCSF's enterprise competitiveness and establish its long-termcompetent strengths.This article launches analysis and researches which put theory into practice and are faithfully based on the present condition, the character and the developable prospects of HCSF and the industry it is in. The research has important sense in reality and leads the way for HCSF which just went through from difficult condition to search for development and expansion, and it will also supply references and examples to many small and medium-sized enterprises in the same field.