Enterprise Development Strategy

At present, with the development and perfection of market economy, enterprises in china are faced with the ever-increasing competition and the rapid changing external and internal organization environment. As one of the marketing competitive enterprises, Chengdu Aerospace Printed Circuit Board Factory must work the long term and comprehensive plan, the developing strategy, to adapt the intense competition from market, to adapt the intense competition from market, to increase the competitive strength.The article is divided into seven parts, among which chapter one is the introduction of the researching object, background of the research and what should be gained through the research. Chapter two briefly introduces the strategy management theory: developing and evolvement. It is the basic theory of the article. Chapter three analyses the external factors like economy at home and abroad, industry trend, policy and status of competitors. Chapter four analyses the internal factors like resources and competitiveness of the enterprise. Chapter five is strategic analysis and selection and set up strategic targets and demonstrate selection of development tactics. Chapter six explores implementation of strategies and essential countermeasures. Following the develop strategy of Chengdu Aerospace Printed Circuit Board Factory, elaborates schemes of functional mechanism regarding organization adjustment, information building, enterprises culture, core competition.The writer expects that the analysis done in this article should help Chengdu Aerospace Printed Circuit Board Factory to guide its operational activities so that it is able to enhance it's advantages while weaken its disadvantages, grasp opportunities while avoid risks in the course of reaching its goal step by step in the stern competitive market.