Based On The Core Competitiveness Of Enterprises Diversified Business Strategy

Since the famous man of Ansoff who are well down in product-market strategy put forward the pluralistic strategy in 50's of 20th centuries, pluralistic strategy is developed progressively, become a kind of typical way that the enterprise group develops. However, a lot of enterprises develop pluralistic strategy with the wind blindly, so they can't achieve success. More and more research indicates that enterprises want successful developing pluralistic strategy, the key is according to enterprise's core competence while lying in making this strategy. Enterprise's core competence is a precondition and relying on at all of the pluralistic strategy, enterprises only develop pluralistic strategy based on core competence and succeed.This text exactly studies enterprise's pluralistic strategy in the angle of core competence. First, give the brief introduction to enterprise's core competence and enterprise's pluralistic strategy; then analysis the relationship between enterprise's core competence and pluralistic strategy, and analysis the characteristic of enterprise's pluralistic strategy based on core competence; finally, further research the setting up and implementing of enterprise's pluralistic strategy based on core competence, and analysis about this strategic success or failure factor.