| With the coming of knowledge economy, the industrial world and academic community are faced with a question and task to enable continuous enterprise development. Enterprisers and economists are trying to employ new management theories to lengthen "life of enterprises". Facts show that continuous development of an enterprise can be attributed not only to the overall social and economic environment, but also, more importantly, to the particular ability of the enterprise to contend in the business world. Those enterprises that have intangible core competence in possession are in a position to stand the test of competition and time. The strategy of enterprise core competence thus gains momentum currently.This paper, regarding this direction, makes an effort to reveal how to realize better continuous developments of enterprises in new situations through deep study of methods to enhance core competence. Since the theory of core competence was advanced in 1990s, various enterprises attempt to enhance their own core competence in different ways, and they achieve effects in ways like product, enterprise culture. However, due to the rapid change of science and technology and keen competition in market, it doesn't work to improve enterprise core competence in merely one aspect. Through research on core competence of the east and west world, the author understands that product, enterprise culture, human resource has drawn enough attention of corporations, and concludes that molding corporations' image makes a corporation a Triton among the minnows and scientific exercise of corporation image strategy will win reputation, talents, thus push the economic development.This paper emphasizes circumstances of Chinese enterprises and putsforward corresponding solutions. At the same time, it expects the future of., molding corporation image, and wishes to display the charm of corporation imageto Chinese enterprisers, so as to give an impetus to enhance core competence ofenterprises... |
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