The Advertising Culture Of The Brand Is Studied

With the development of market economy, the aggravation of the market competition, both entrepreneur and consumers' brand consciousness is being all strengthened gradually. The brand consuming groups are reaching maturity constantly, the internal and external competition pressure of international economic integration, make entrepreneur realize , is it think strong to must pay attention to corporate culture and competition of corporate image to want, and the advertising culture of the brand is regarded as the important component of the corporate culture of the brand, while propagating the corporate culture , moulding corporate image in a more cost-effective manner , succeed in moulding brands for enterprises under market economy terms, make brand victory of competition create effective weapon , launch to audience ideology and politics educational work of colony from it, become educational work of ideology and politics and is geared to the needs of the society one of the most effective method and way.This text proceed with culture angle, learn to connect corporate culture theory and advertisement, merge the two, thus study the advertising culture of the brand more effectively , offer some new knowledges , new opinions for advertisement cultural operation and enterprise's ideological and political work of the brand.This text's meaning, advertising meaning of culture to brand carry on systematic exposition and analyse; Study how to make a reservation for brands , and through the effective circulation way, obtained masses' cognitive effect; Have proposed as making the brand succeed and analyse the synthesis in many aspects about advertising culture first; To the question that exist in advertisement plan and operation , combine actual conditions propose some advertisement plan concrete experience of operation; Make the advertisement reach the best result through the study on advertising culture of the brand, promote enterprise's brand image further.