On The Development Strategy Of Xingyun Group

In January 1997, with the reorganization of several enterprises and institutions formerly subordinated to the former Ministry of Machinery Industry, Xingyun Group (XYG)whose businesses covers technology, industry and finance was set up. It is witnessed economic globalization and reformation of management institution of state owned assets in today's China. Research on the strategy of XYG has great practical significance.The first part of the thesis gives a brief introduction of XYG, talking about its core businesses and recent development.Part 2 makes an analysis of the Group's external environment, concentrating on the political, policy, economic, competition, technology and social cultural elements that have an effect on the Group's development. It analyzes the competition within the industry, using the Michael Port competition mix model and provides an objective basis for strategy making.Part 3 discusses about the internal strength and weakness of XYG with the benchmarking theory and provides an objective internal basis for strategy making. And, appraise the environmental element with EFE matrix and IFE matrix, mapping out further basis for development strategy making.Based on the strategic triangle theory of David J Collies and Professor Cynthia A Montgomery as well as the SWOT matrix theory, Part 5 talks about the strategic objectives and plans for implementing the development strategy for XYG, measures to guarantee the effective implementation of the overall strategy are put forward.