Study On The Logistics Outsourcing Of Joymeetfan Cosmetic Co.Ltd.

In recent years, with further trade segmentation, fast service specialization, and the development of information & network, the third-party logistics has acquired a large degree of development. In the meantime, enterprise logistics outsourcing might become a reality with the third-party logistics' continuous improvement in service quality. In particular, the cosmetic industry has been in fast development in recent years, and the domestic cosmetic consumption is on rise with over 50% on average. How to adapt to the present good market environment and how to accelerate enterprise's development by catching opportunities become important tasks for numerous small and mid-sized cosmetic enterprises in mainland. But each enterprise should face such an important problem, i.e. how to pool the limited resources together and focus the development on the core competence. Therefore, how to deal with logistics management that has consumed vast time and energy of enterprise, i.e. how to complete enterprise's logistics management under the help of the third-party logistics enterprise, has become an important decision for enterprise operation. Considering the logistics management problems of small and mid-sized cosmetic enterprises, through the case studying, the author bring forth the measure that enterprises should adopt the logistics outsourcing to solve their logistics management problems. Here the author briefly introduces the background and practical significance of the selected topic in the thesis, and analyzes the industrial characteristics of cosmetic industry, the features of small and mid-sized cosmetic enterprises, and their logistics management characteristics. Moreover, the author brings forth the basic measures for small and mid-sized cosmetic enterprises' logistics outsourcing, and lists the questions that need to be considered when enterprises make decisions on logistics outsourcing. Through the case study on Joymeetfan Cosmetic Company's logistics outsourcing, the author elaborates detailed measures and process for small and mid-sized cosmetic enterprises' logistics outsourcing, and further raises a basic assumption on full-aspects logistics outsourcing, providing meaningful instructions for small and mid-sized cosmetic enterprises on how to make logistics outsourcing decisions.