Often Forest Development Strategy

Development strategy, the guide to business operation, plays a vital role in an enterprise's survival in the highly competitive market. By favorable development strategy can an enterprise implement and take control of specific tactics, policies, approaches and methods that help acquire and dispose resources in existing social environments so as to obtain a lasting advantage over its competitors. Nowadays, in light of China's entering into the WTO and restructuring of global economy, economic globalization is quicken and both external and internal environments of business operation are changing. In this situation, this article is based on analysis of development in domestic mechanical industry and strengths of main rivals, considering the corporation's external and internal operating environments, especially on the data analysis of its competitive capability in domestic and global markets, the development strategy should include: Increase investment and seek new channels for economic increase on existing scale, aiming at enlarging market share and varying production; implement the strategy of "concentric diversification". Feasible functional strategies concerning human resources, technology innovation, marketing, and management are also mentioned in this article.