| Since the Mid-1990's, the real estate industry is gradually becoming to "New increasing point of Chinese economy", and had been regarded as "Important industry" by China government for developing of National economy. China Sports Olympic Garden (Group) Co., Ltd. (acronym-CSO) has caught the golden opportunity to develop the business from single dwelling product supplier to the larger-scale corporation, and has been expanding business regions and market size as well. CSO has established 21 Olympic Garden projects throughout of country, and is developing more projects. CSO has been blessed with numerous opportunities, meanwhile it has also confronted with some problems along with its growth. This paper explores how to fully utilize available resources and strengths to make appropriate development strategies and implementation measures, so as to foster its corporate competence and ensure sustainable development under ever changing external environment.Focus on the studies of CSO's development strategies, and base on the analysis of the company's Macro social environment, its location in market computation and inside environment, the paper defines the company's opportunities and challenges, then sets corporate strategic development targets, establishes its whole development strategies, discusses the implementation methods, gives some concrete measures. Especially, the paper designs Olympic Garden Alliance based on the characteristic of the product and on the enormous customers, which can take over more Olympic liker. This alliance can provides many guarantee for rapidly developing the business. Then the paper analysis the process control measure, and gives a primary control system frame of performing effect. Finally, the paper gives a brief summarization of the whole study, and puts several questions for the next period research. In summary, this paper has practical significance for CSO's in development particular and innovation of real estate industry in general. |
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