Research On Supplier Relationship Management

With the economy globalization and competition, quality, cost, quick delivery, service and technology innovation become the focus of acquiring the customers, the enterprise can't succeed by itself, it must depend on its partner, which challenge the traditional management methods, the management innovation calls for the enterprise searching all kinds of partner: the market channel partner, supply partner and technology alliance and so on. The application of supply chain management, strategic purchasing and total quality management contributes to deal with the problem, the enterprise should pursue supplier-integrated development, so supplier relationship management(SRM for short) comes into being, this accords with the rule of market competition development.This thesis firstly depicts the theory of supplier relationship management, including its development, conception, and the core of this theory, analyzes the similarities and differences between supplier relationship and supply chain relationship, and explains how to use the theory of supplier relationship management in the companies' strategy. Namely, suppliers and buyers should integrate competitive strategy, value chain and core competence. Secondly, it makes some decisions about supplier relationship management development to sustain the implement of strategy. It analyzes three modes of supplier relationship from different aspects and the organizational guarantee of implementing supplies relationship management. Then, the thesis discusses applying information technology in this field. Thirdly, it emphasizes on the implement of the supplier relationship management, the main steps include supplier relationship establishment, appraisal, improvement, coordination, performance evaluation and continuous improvement etc. In the conclusion, the thesis points out the bottleneck of the supplier relationship management when it is implemented in the Chinese companies, how to resolve it effectively is one of the challenges for our enterprises.