Research On Strategic Management Of Guangzhou Tianhe Bus Station

This paper tries to put to practice the proven strategic management theories in the actual management of the bus station - a wholesome business enterprise. It is deemed that such an application would allow an enterprise to find its own footing in today's ultra competitive arena by enabling it to overcome its own drawbacks and may even gain a competitive edge and continue to pave its growth and expansion route and make big progress.The research paper begins by making introduction of Guangzhou Tianhe Bus Station's development history and its main operating situations using the PEST method to make analysis of its macro environment on four main areas namely, politics & laws, economics, social & cultural and science & technology. Next, the research paper uses the 5 competitive strength models to conduct a descriptive analysis on Guangzhou Tianhe Bus station's property & business environment. An analysis is also made regarding its internal conditions namely in 2 areas - resources' s distribution and capabilities. Thereafter, the research paper employs the SWOT method to conduct a wholesome evaluation of Guangzhou Tianhe Bus Station on four areas by separately identifying its apparent relative advantages, its objective weaknesses and disadvantages, the available opportunities and its imminent threats. Finally using the above analyses as its basis, the research paper puts forth a set of development strategies, clear corporate roles, development thoughts as well as development strategic targets. It further makes use of the " strategy-culture-structure" strategic management model to devise a corporate strategic management system to ensure a smooth implementation of the development strategies for the bus station.The author is the chief executive of Guangzhou Tianhe Bus Station and it is hope that this research paper has succeeded in having clearly identified the environment in which the corporation stands and its operational conditions as well as having developed a clear working thoughts focusing on the main roles to allow the corporation in which he works in continue to survive and achieve success in the highly competitive market.