Research Of Government Image Management In Public Crisis

Since the reform and opening policy, the economic and social of our country have entered a period of rapid development, the occurrence of existing shortage of scarce resources and unequal distribution accompanied with rapid economic and social development will inevitably lead to frequent public emergencies. The country is on the stage of high-incidence season of public events. On the face of sudden crisis situations, in order to win public understanding and support of the government's work and to enable the government to mobilize social resources to fully resolve the crisis and the loss caused by crisis to a minimum in the shortest time as soon as possible. In this process, the image and the level of the government influence will affect the public's expectations of the government to defuse the crisis to some extent, and to influence the cooperation of the public of the government policy of the crisis public relations.Government image management is the new perspective of new public management in public crisis, government image is an important component of soft power of public Administration. There are three elements to measure the government image: reputation, trust, reputation, the degree of a government enjoying popularity, trust, reputation is an important factor to determine if the government can be accepted and broad participated in the implementation for the society of it's objectives, policies, intentions. The public image of the government crisis management is a systematic, it is a difficult task. It not only depends on the image of the government building and planning under normal mode of governance, it will also benefit from an effective response during a crisis. Therefore, this article will take crisis response as an entry point, combined with image of the government under normal management to prove the image of the government management public crisis in the subject.The public image of the government crisis will cause some impact on the government's image, also the government's image will restrict the public crisis management. Precisely because the government's image management and crisis management, the two are complementary, dialectical relationship between unity. Therefore, this article analyzes both the public image of the government crisis management influence and the role of image of the government management to resolve public crisis. In addition, the paper carries on a new investigation and analysis of principles and the path to build a good image of the government in the crisis., it proposes the relevant principles to response for crisis for the government to build good image, and points out the path to motivate the positive interaction of public crisis management and image of the government building.The key point of this paper is that the government public crisis image management is a long-standing and systematic project , it depends not only on normal mode of governance under the image of the government's plans and construction,but also to actively improve the crisis early warning system and crisis response mechanisms, to form the image of the government management and crisis management simultaneously.