The Developing Strategy Research Of Daqing Refining And Chemical Company

With more and more foreign companies surging into our country, the domestic economy' s global process becomes much rapid, the advanced thoughts and ideas, running methods, and management system of foreign country will exert much influence on us, thus the state-owned enterprises' strategic adjustment is imperative. Daqing Refining and Chemical Company has to face such kind of situation: the market will not take care of you for your remote district, will not wait for you for your immature condition and will not give you sympathy and special treatment for your different kind of difficulties. "The ones who can survive are those who adapt to the environment" is the basic rule of the market competition, our company has no choice but make it large and strong that can occupy a room in the intense market competition.The strategic management which based on prediction and aiming at searching for the long-term competition superiority is an advanced managing method. To some extent, it is the "magic weapon" that can win at the competition among the companies. For the promotion of the global economic integration, i t demands us to consider the feasibility and adaptability of the strategy from the angle of the global market, in order to strive for surviving and developing in this kind of complicated international market competition.The text is mainly a research on the future development of Daqing Refining and Chemical Company after the re-organization; it analysis the company' s external environment an internal conditionsand makes a future developing strategy. The researching field includes the brief introduction of the company, the background of the industry, the analyzing of our situation the environment of the whole refining oil economic development, the opponents of competition, the advantages and disadvantages, the developing plan of the next step, the direction of our company. It also makes an analysis on the internal advantages and disadvantages, external opportunity threat with SWOT matrix analyzing method. And combining SO,WO,ST,WT strategies, it establishes the detailed developing direction and strategic fundamental thoughts. This text firstly analysis the world refining oil industry' developing characters and the influence on China' refining industry of 21th century. It expounds the domestic refining oil industry' s development and market pattern and then gives a minute description of the internal conditions of Daqing Refining and Chemical Company, including the company' s current situation, the internal managing capability, the main products and the market competition ability. And on the above foundation, it produces the whole developing strategy which includes enforcing scale strategy, enforcing innovation in science and technology strategy, enforcing low cost strategy and marketing strategy, enforcing the quality and brand strategy. With this kind of development and construction , The Refining and Chemical Company of Daqing will become a huge chemical enterprise with good economic benefits , high anti-risk ability, advanced management and without pollution, and will gradually come into the field of huge comprehensive enterprises with international competition ability. The research about the text only adapts to the current managementenvironment, we should edit the annual rolling development strategy in the particular adaptation for taking precaution, and make an uninterrupted revise and perfection for the company, ensuring the long-term development of the company with the changing of the internal and external environment.