The Study Of TPL Management Strategy Of Shipping Company

With the development of economy and technology, distribution has developed into logistics. The Third Party Logistics (TPL) is the necessary and important form of TPL. Most of the TPL companies are developed from transportation industry, storage industry, etc. As the key point of the logistics process, it is the trend to fit the international circumstance. Nowadays, shipping ability is over supplied and many big forwarding and logistics companied has come to China to share market. So it is necessary to change the role from the seaway transportation to losgistics. Some conceptions about TPL are explained in this paper, and in the mean while the actuality of TPL in the developed countries are introduced. Base on the introduction of TPL in shipping industry, the patterns of development are studied. In addition, a competitive model of shipping companies is given to support the competitive and cooperative strategies. In the end, a case of shipping TPL is given, which introduced TPL development in the company. Some suggestions are provided in the conclusion part that the shipping industry should enlarge the scope of service with the help of the brand, organize the logistics service based on the existing functions, build the logistics park based on ports, deepen the service value, and form the global logistics system.