On Shaping China's National Image Under The Background Of Globalization

The national image is of a country's external and internal stability relative to thecountry's overall public awareness and comprehensive evaluation. The national imageof a country is decided in the country's own development and the internationalcommunity values, cultural consciousness, the behavior standards and so on. Ininternational society's China's image all is from the "Western manufacturers".Especially in the past few years, American media plays a critical role in the formationof the China's international image by its economic strength, the advanced technology,advantages in the English language. China's national image from the Western mediahave gone through a "the yellow periltheory" and the "China threat theory" "Chinacollapse theory" of the negative mold. This is totally inconsistent with our country'strue image, and the misunderstanding of our country has had the very tremendousnegative influence in China. It is an urgent thing that lets the world understand China.International communication's final goal is the construction conforms to ourcountry actual country image, its objective is"lets the world understand China, letsthe Chinese understand world". Today, the idea of "peaceful rise" which isproposedhas by China are misunderstanded bby international community. Therefore,our country must devote to the enhancement foreign dissemination work depth, thebreadth and dynamics, supports the national image mutually with the high potencyinternational communication mold and the Contemporary China country main body.Under the background of globalization, the national vivid significance rises to the newaltitude: Corresponding, it should adopt the new strategy: Establishes the foreigndissemination work the new thought? The display media from models the function?Enhancement culture to national image flexible mold? Portrays the national imageusing the international medium event like Beijing Olympic Games. and so on. in aword, the author arguesth at China should exhibit itself in every possible chances andfurther assert the justice and fairness intheworld affairs in order to reveal that China,as a great nation shows great conceru and responsibility for the development of wholepeoples.