The Building Of The Government Information Strategy Under The New Media Era

This article begins with the backgrounds of the new media times. The thesis follows such presentation sequence as presenting, analyzing and solving the problem; the article will be based on the theory of government information publication and focus on the emergent incidents. Then it defines the new media, the unexpected events and government information publication. For a typical representative of Sweden, the United Kingdom, the United States and Japan, the article analyses the inspire of the foreign government information disclosure practices to our country and discusses the significance of promoting public building of government information under the era of new media. At last it shows that we should improve it from sense, law and practice.The use of SWOT method helps us distinguishing the opportunities and challenges from the external environment, and analyzing the strengths and weaknesses from the internal conditions. We can conclude the development of government information publication in our country from the historical context of the evolution, research into the factors restricting the development and make a deep analysis of the reasons to the problems. The typical cases such as Xiamen PX incident, Sichuan Earthquake, and Hebei Sanlu milk powder incident tell us that it is necessary to make good use of new media platforms in response to unexpected events in order to protect the public's right to know and to promote government information publication.Under the new media era, we should improve the building of government information publication from three aspects when unexpected events happen. First of all, it is important to enhance awareness of the new media from the conceptual level, respect public opinion, abide by the responsibility, enhance a sense of crisis and treat new media friendly. Secondly, from a legal level, we should improve the legal system, speed up the legislation, build the legal system to public information and establish a normal mechanism for handling emergency. Thirdly, from a practice level, to strengthen e-government building, to improve the press spokesman system, to enhance public awareness of the government, to disclose the information of public emergencies timely, accurately and comprehensively and to speed up the construction of the government information publication.