Analysis On The Consumerism Tendency Of Curriculum Field In Chinese University

In the late period of 1990s, consumerism started to impact the field of higher education. It resulted in a consumerist view of education and gradually penetrated into the curriculum areas of higher education, and also had a double impact. This article firstly generalized the performance for the consumerism tendency to the setting up of higher education curriculum. Along with the further strengthening of the right to students, the basis for setting up curriculum had changed. In order to meet the demand of students as consumer, the schools added large number of popular programs. Taking the students as the subject of curriculum quality evaluation, it had subverted the former relationship between teachers and students, so that engendered the inflated phenomenon of class grades. Through the analysis of these phenomena, the author summed up the reasons for the consumerism tendency to the setting up of the higher education. The marketization operations of university and the contradiction between the extending of university enrollment and the limited number of students made the rights to students further strengthen. Diversity demand of students and employers and the impact of conception:"students as consumes is paramount" had accelerated the consumerism tendency to the setting up of higher education curriculum. Later, the author evaluated some aspects such as the tendency to consumerism benefited the comprehensive development of students, it met the needs of social development and the quality of teaching was difficult to assurance. Finally, the author summed up. the paper and put forward some solutions, including controlling enrollment, expanding the number of students, and taking proper measures to restrict the rights to students.