Study On The Influence Of Education Level On City Residents' Green Consumption

The fundamental purpose of human activity is to obtain life of high quality, and education is no exception. However, the tremendous progress of science and technology, the rapid development of the industrial revolution has created unprecedented material wealth for human beings. It has constantly met all kinds of consumer demands, but the problems of resource scarcity and pollution are becoming increasingly prominent and pose a huge threat to the quality of mankind lives and the sustainable development of society. Education is one of the means which can change the concept of human consumption, so in the educational activities, It is not only to promote the human capital as production factors, but also to train the spending quality strongly as the factors of consumption; not only to improve people's working skills, but also to enhance people's consumption skills. Green consumer education should establish the patterns which protect the natural environment, reduce the wasting of resources, maintain their own health, and promote the harmonious development among human beings, society and nature.In reality, people are still indulgent with the material desire, advocate high consumption and make them as the ultimate goal of survival and the highest value of life. With economic development, people's consumption level and quality of life has been improved significantly. It can be seen from China's urban residents' consumption. At the same time, there are still some problems in the areas of consumption that can not be ignored, for example, consumption that pay more attention the material than the spiritual, the consumption to show off or compare unrealistically, extreme consumption and the irrational consumption. According to the survey, green consumption cognition and inclination have significant differences between people of different educational background, and highly educated people are significantly higher than low educated ones. But green consumption practices have no difference between different groups. It can be seen that education has significant influence on people's green consumption cognition and inclination, but not for green consumption practices. Sub-health spending, non-energy saving consumption, and unsustainable consumption are more severe in the highly educated with higher income groups. Green consumption is just regarded as a fashion in real life, and does not receive enough attention from most consumers. There are still many obstacles for the development of the Green consumption. Therefore, how to cross these barriers and help the public accept the green consumption pattern is still one of the problems to solve. It calls for deep thought, as for education, especially school education, how to give the right guidance to people and help the concept of green consumption strike roots in the hearts of people. All in all, we must change the traditional mode of thinking for the economic value of education. Education should not only improve people's production value, but also enhance people's consumer value. First of all, school education should guide students to establish a correct concept of consumption, develop good spending habits, and improve consumer quality. Secondly it should ally itself with the government, civil organizations, social groups, enterprises, mass media and other organizations to develop green consumer education. In this way, green consumption education can be brought into the national education system; ultimately, people can get sustainable development between man and society, man and nature.