Font Size: a A A

The Satisfaction Survey To The Members Of Zhengzhou Goldentimes Orient Healthy Club

Posted on:2012-06-19Degree:MasterType:Thesis
Country:ChinaCandidate:Z Q ChenFull Text:PDF
GTID:2167330335461294Subject:Humanities and sociology
Abstract/Summary:PDF Full Text Request
At present, the fitness club generally use the management pattern of membership. All the fitness club make it be the urgent business to conscribe members nowadays. The number of the members can show the competition strength of the fitness club to a certain extent. But the question also follows, the clubs pay lots of energy on conscribing new members, however, they don't survey the satisfaction of the members seriously, so they lost some of the members and this has affected the long-term development of the club.This paper mainly targets the members' satisfactions of the GOLDENTIMES ORIENT FITNESS CLUB, adopt the document information, the questionnaire survey procedure, the mathematical particle, and the logical analytic method, surveyed the satisfaction of the members of the GOLDENTIMES ORIENT FITNESS CLUB. And we got the following conclusion:one:the GOLDENTIMES ORIENT FITNESS CLUB has formed a certain scale, but their managements to the members are lack of humanistic. Two:there are much more female members than male members. Member education,income,consumption and fitness level exists between the relationship with each other and advance. Three:The sex factor influences the member's choice of fitness programs. Four:Member's motive are mainly to exercise,build their body figures and relieve their working pressure. Five: Members of the fitness space,equipment,price,programs,coach team and there is room for improvement in quality of service issues. Six:The club should strengthen the cooperation with mediums, should change and improvethe disseminate mode and dimension. Seven:Members of the club is satisfied with the overall satisfaction rating.Through surveying the members' behaviors of this club, to analyzes the city people's sports consumption's emotion,features,rules,factors influencing and satisfaction, to find away to achieve the people's sports consumption. To provide some reference information for regulating Zhengzhou's sports consume market, promote the development of the fitness industry and improve people's sports consume level.
Keywords/Search Tags:GOLDENTIMES ORIENT, fitness club, member, satisfaction, investigation
PDF Full Text Request
Related items