Fundamental Research On Operation And Management Of Gyms In Beijing Universities

Beijing universities boast superior resources in terms of gyms. The level of these gyms is higher than the national average. However, the gym operation in Beijing universities is not very efficient and management still leaves much to be desired. Gyms depend on various means to create income and "small profits and quick returns" has become the major management policy.This paper attempts to cast some light on the operation and management of gyms in Beijing universities and provide some insight into further improvement through an analysis of gyms'operation and management modes and characteristics, operation mechanism to develop gyms, benefit factors, management factors and factors affecting opening hours of gyms in 30 universities in Beijing.The methods of document study, questionnaire, interviews with experts and data statistics have been adopted in this paper. Through research and analysis, the following conclusions can be reached.First, Beijing universities have the most types of gyms and the paid use of gyms by outsiders has become more frequent. Generally, the gym operation in Beijing universities is not very efficient.Second, the gym management in Beijing universities is featured by the traditional management method of PE department and now it tends to be diversified. In most universities gyms are open to insiders and outsiders in two forms, namely paid use and unpaid use.Third, universities'gyms are developed which are favored by the public and short in supply, and have a constant consumer market. The price is set based on different people including insiders and outsiders and there are three kinds of pricing. The major management policy is "small profits and quick returns". Fourth, the quality of managerial personnel needs improving and the system construction leaves much to be desired. The uncertainty of opening hours, security problems, damage to sporting areas and facilities are the major factors which affect opening and management of gyms in universities.Suggestions are put forward as follows:First, improve the gym construction and operation service. It is better to associate the construction of gyms with long-term economic development in this area. Meanwhile, great efforts should also be made to develop advantage projects and promote the gyms on campus and off campus.Second, improve the management system of gyms in universities. Universities had better employ high-quality managerial personnel through different channels and train them in various forms in an attempt to enhance professional ethics and quality of gym workers.Third, draw up reasonable price standard, diversify operation forms and improve the quality of service.Fourth, make efforts to achieve scientific and perfect management system. It is beneficial to adopt various operation means, formulate incentive policy and attach great importance to input after obtaining earnings.