Risk Management Based On Beijing Olympic Games Event Tickets

2008 Beijing Olympic Games is the highest level,the largest influential international competitions happened in China, and is the major sporting events of the most representative since ancient times. However, despite all aspects of the work are very well during the Olympic Games, there have been some flaws in Olympic ticket sales, for example:scalping ticket phenomenon and Olympic ticket website paralyzed in the sale of the second. All of these phenomena are related to ticket risk management, and can be avoided maximum if we develop detailed plans for the ticket risk management. Anyway, this paper is divided into five parts to dissertation.The first part describes risk identification. There are various risks are described as below. E.g.The network information were not smooth enough during Beijing Olympic ticket sales period, there were serious mistakes in ticketing policy respect, and there were always built-in flaws, financial management wre inadequate, unexpected situations always occurred. All of these risks requires the responsible person pay attention enougy.Partâ…¡describes risk rating. To avoid the occurrence of various risks during Beijing Olympic ticket selling, which are divided 5 the risk rating for alerting ticket responsible at any time, that is red, orange, yellow,blue and green from high to low.Part III describes risk control A. Whether Beijing Olympic ticket sales success, it lies mainly in the emergency measures for risk control, they are described below:to establish Ticket Center,to appoint exclusive supplier,to provide ticket clerk service,to Enhancement admission ticket performance,to advocacy ticketing policies,to Circumvention financial risk and so on. Partâ…£describes risk control B. Whether Beijing Olympic ticket sales success, it lies mainly in the contingency plans for risk control, they are described below:to prevent adverse events,to maintains the communication positively with the customer,to guarantee tickets manufacture quality,to reserve tickets and so on.Part V describes risk resume. Once the risk about Beijing Olympic ticket sales appear, it's necessary to take measures to stop the spread of the situation and to resume the impact as soon as possible, On the other hand, it's must to find out the reasons and solve the problem immediately, Also it's necessary to adopt new ticket sales policies and take contingency plans timely to ensure the risk resume speedy.