Research On Wenzhou Commercial Fitness Ciub Development Situation And Countermeasures

With the rapid economic development in Wenzhou and the continuous improvement of people's living conditions and an increase in leisure time and the constant pursuit of good life, the growing demand for sports and fitness is found here. In the late 1980 and early 1990, Wenzhou commercial fitness clubs came into being and have been developing rapidly since then. Two top clubs of them, BaiSheng Fitness Club and East Fitness Club, have made great progress in management and other aspects. The clubs have gradually matured in promotion strategies, business practices, marketing, business strategies and so on. However, due to Wenzhou fitness industry appears late,all aspects of its development are not perfect.This paper, by the way of documents and data and investigation methods (including on-site survey, interviews and questionnaire) and other research methods, carried out a survey on commercial fitness club development situation and the result shows that they are going on well. But there also exists some problems, such as the law and rule system lagging behind, the serious convergence of management projects, the overall quality of staff of the clubs not good, investment in research and development of new products not enough and so on. On this basis, through a comprehensive analysis of the problems of Wenzhou Commercial Fitness Clubs, the following responses are made initially:1.Relevant government departments should give full play to the macro-control functions: establishing industry associations and strengthening the construction of the law and regulations of these clubs;giving them preferential treatment in taxation and land utility;enhancing promotion of consumption awareness of the national physical fitness.2. To strengthen internal management of commercial fitness clubs:making the accurate market positioning of the clubs;establishing the department of products research and development and offering of diversity of fitness service items;strengthening club human resources management and improving the level of operations of club management staff and employees;enhancing the application of electronic information of the club;making full use of the club's operating hours and set different kind of flexible cards;focusing on the club's own brand and its culture construction.