An Analysis And Research On The State Quo Of Operation And Management Of Commercial Fitness Club In Chongqing

In the early 1980s, fitness club has been introduced into China. After decades of development, it has gradually evolved into a set of sports entertainment activities with fashionable, youthful, dynamic and social factors. In recent years, being one of Chongqing's local economy industry, the fitness club has sprung up like mushrooms. Especially since Chongqing became the municipality directly under the central government,with its booming economy, people's living standard has greatly enhanced, thus they are getting more disposable personal income than before. While with the intensified social competition, rapid living tempo and highly strengthened work, people are getting more and more eager to be heathy. What 's more, since the issue of The Development of Sports Undertaking from The Eleventh Five Year Plan on Chongqing's National Economy And Social Development and the propose of "Healthy Chongqing", local government has attached great importance to sports industry, which provided a commendable platform and policy environment for Chongqing's commercial fitness club. Nevertheless, Chongqing is located in southwest China, there exists an obvious gap in its overall economic performance and residential income, so the fitness club is not fully developed in its total scale, operating management, software and hardware facility, number of coach, configuration proportion of coach and students(menbers),etc. For instance, clubs are not of uniform size in its fitness location; they are lack of thorough and careful market survey when pricing; they are diverse in fitness projects and the number of classes; and they are not so concerned with staff welfare, etc.This thesis focuses on representative commercial fitness club in Chongqing and it has applied the sociology principle to the questionnaire of Chongqing's main commercial fitness club, to the club coach and also to the consumers of fitness club. This research analyses the relationship between Chongqing's economy and the development of fitness clubs; it also discusses the impact of demographic factor on the blossom of fitness club in Chongqing; and it deliberates the state quo of operation and management of fitness clubs.According to problems reflected from the commercial fitness club in Chongqing, the proposed countermeasures are:(1) The Government need to take effective macro-control measures as soon as possible so as to encourage and support the long-term development of fitness clubs. (2) The fitness cub itself should introduce more talents, strengthen personnel management, and enhance employee welfare.(3) The fitness club should carry out fitness activities for public good in response to government policies.(4) Fitness clubs should increase the propaganda and efficiency to build a favorable pubic opinion atmosphere.