Comparative Research On Chinese And Foreign Cartoon Images

From the present situation of China's current cartoon market, the absence of successful local cartoon image is affecting the succession of national culture and the formation of identity sense of national infants' culture. Therefore, study the experience of success from the advanced countries and create successful national cartoon image have an important sense to change the backward current status of Chinese cartoon image. The thesis is aiming to have a comparative research on Chinese and foreign cartoon images with perspective of infant's Aesthetic Preference in an attempt to provide related advises for the design of national cartoon images. By the method of literature research, the study makes comparative analysis on current national and foreign researches of infant's aesthetic preference and the characteristics of Chinese and foreign cartoon images. Also based on the research of related theories, by the method of psychological test, with a group of 60 infants from six kindergartens of Shanghai as research targets, the author carried on preliminary research on the characteristics and their influence factors of preference of national and foreign cartoon images . The conclusion of the thesis is: Children have an obvious preference on foreign cartoon images. The main reason is the infants think the styles of foreign cartoon images are much more lovely and the related cartoon animations are more lively and interesting, etc. The most deeply reason is that the foreign design theory of cartoon image reflects cultural values of "Focus on child " meanwhile the Chinese design theory of cartoon image has been influenced for long time by the traditional cultural values of "Focus on adult" and have been overloaded of functions of scientific and moral education. Based on the research result, the thesis provides related advises to designers of national cartoon, teachers of kindergarten and infants' parents.