Research On Vocational Education Service Marketing Strategy For XISU

The 21st century is a domination era of knowledge-based economy, and global economic integration on the level of demand for foreign language community as a whole of the quantity and quality improved the higher vocational schools timely and foreign language training industry has quickly developed with high speed. And higher vocational education has become the fastest growing industries in the growth of one of the best industry in education field. On the other hand, because the development of the higher vocational schools of the foreign-language training industry is developing relatively short, and it has to face fierce educational competition day by day, and the overall teaching relatively at a lower level of general higher education, and the people's awareness of vocational education deviation of these factors affect the development of vocational education. Therefore, the use of services marketing and management expertise to promote the development of higher vocational education and improve higher vocational schools competitive ability in the market economy is the main researching content of this paper.This paper focus on the researching of XISU Vocational Department, in the view of the its products interest features, the use of services related to marketing theory and methods, objective analysis of the current marketing status and the existing problems of XISU Vocational Education, and to meet consumers' demand as the starting point, where the Vocational Department is a combination of macro and micro-economic environment, a SWOT matrix analysis, the Vocational Department of XISU has been gained developing opportunities, threats, strengths and weaknesses altogether. We concluded that under the national education policy, the increase in the demand for English talent is true, but increasing employment pressures, and growing competition, XISU Vocational Education must be integrated with its own brand, location advantages and practical advantages of increased cooperation with the XISU Vocational education service products interests detailed analysis. On this basis, market segmentation, target market selection and market positioning analysis to determine the economic middle-developed central and western regions, the choice of high-income families in the five-year full-time specialist Vocational education forms of junior secondary school graduates source for the target market Vocational XISU, and focus on enacting XISU the Department of Vocational services marketing mix strategy, product strategy, the proposed XISU Vocational Education products include three levels, and higher vocational education XISU clarify the connotation of products, mainly from profession settings, course construction establishment of brand image and put forward specific implementation strategy, respectively prices, channels, marketing, personnel, process and display visible aspects were discussed. To ensure the effective implementation of the above strategies, the paper enhances competitive advantage, it strengthens the marketing idea, improves the service marketing personnel system, and strengthens the communication and optimization of external organizations are the implementations of several recommendations of the plan.