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Research On The Visual Communication Effect And Its Psychological Countermeasure Of Web-based Education Platform

Posted on:2010-12-07Degree:MasterType:Thesis
Country:ChinaCandidate:H DingFull Text:PDF
GTID:2167360302464142Subject:Applied Psychology
Abstract/Summary:PDF Full Text Request
This study is to through explore the essence of network education and visual communication, from education, psychology, arts and science, information science, educational technology, neurophysiology, information processing theory, humanistic perspective to this theory, and so forth argument: Based on the online education platform, the mechanism of visual communication effects and its response strategies. At the same time, by making experimental design, exploratory to develop a set of inspect and verify authentication mechanisms or systems; for the online education platform, visual communication appears to classify the various effects to avoid the occurrence of adverse effects, promote good effect; Finally, a combination of research practice and their conclusions related to the psychological response to the education and teaching practice to provide some useful inspiration.This research should explore the issue be summarized as follows:(1) Defining the online education platform, visual communication and traditional teaching visual communication effects.(2) To explore online education platform, in the form of visual communication and its effects.(3) Analysis of information transmission in visual communication and information presentation effect relationship.(4) Analysis of online education platform mechanism of visual communication effect occurs and why.(5) Constructing online education platform theoretical model of effects of visual communication.(6) Proposed for education and teaching practice of psychological coping strategies to provide inspiration.Study the core content of the module includes seven parts, namely, Part I: Summarize. Mainly introduces the research background, research objectives, research value, domestic and international research status, research methods and paper structures. Part II: overview of online education. online education mainly introduces the nature, scope paradigm and its relationship with network teaching. Part III: Overview of research on online education platform. described online education platform, and its structure, and the learning factor analysis in online education platform, as well as online education platform, teaching philosophy and instructional design. Part IV: Research on visual communication and its effects. focuses on visual communication, visual communication effects of deep thinking, media technology construct understand the paradigm in visual culture, and technology of visual communication in a rational survey. Part V: Experimental study on visual communication effects. By Affective priming visual communication experiments, content-based rendering of visual communication experiments, using experimental method and survey methods, data collection and statistical analysis of results, presented for the learning approach application proposals of based on cognitive style and social software, in information technology environment. Part VI: psychological effects and psychological Countermeasures. Describes the psychological effects and their classification, the associated psychological Countermeasures. Part VII: Research findings and research limitations. Summarized for the entire text, and to make further extended the follow-up study and prospects.In this paper, study characteristics and innovation points are:(1) Visual communication theory was introduced into the Instruction Design of network education;(2) Art and design idea and modern information technology and educational psychology research fitting and integration;(3) The proposed Psychological response will help to improve the educational level of teachers and learners of the learning effectiveness.Through the experimental design and questionnaire, respectively, to verify the following four areas of research: First, online education platform, visual communication effects of the emotional priming experimental study aimed to find information on attention to mood and information for learners of choice; Secondly, content-based rendering form (static) visual communication experimental study aimed at exploring and testing platform for online education learners in the perception of static content preferences and acceptance of conditions; third, content-based rendering patterns (dynamic) visual communication experimental study aimed to explore and test learners in online education platform, dynamic content of the perception and acceptance of preference conditions; fourth, to explore online education platform, content rendering learners form (integrated / mixed) Analysis of visual communication, the purpose of is to explore and test learners in online education platform, the integrated form of the contents of perception and acceptance of the relationship between the situation and its preferences. Finally, on the whole come to the following aspects of the research findings.First, the online education platform, the emotional effects of visual communication to start experimental research findings(1) After the two forecasts, the preparation of a formal implementation of the measure of "word-plan to start assessing emotional Form" A total of 30 topics, including the three dimensions, namely self-esteem, emotional valence and behavioral decision-making. The various subscales of the questionnaire have above average reliability level, the overall reliability of the questionnaire was 0.82, with good construct validity.(2) The experimental results show the overall consistency of effect of mood, on the positive note of this when a positive emotional words are more negative emotions in a negative term when you pay attention more. Also, we note that the attention on the positive term emotional impact of the more significant, though there is no attention to the negative term due to emotional state of a significant difference, but in a positive mood was higher than that noted in the number of negative and positive emotions. (3) According to the Moray pointed out the attention of the essence and characteristics of the six aspects, namely: 1, selective, select the part of the information; 2, concentrated, exclude irrelevant stimuli (information); 3, the search from a number of objects to find part; 4, activation, to cope with all possible incentives; 5, Set (will be powerful) , to accept a particular stimulus and response; 6, alertness, maintaining sustained attention.a result, we infer that learners in some sentiments tend to be the appropriate attention and emotional state consistent with the words, because they are set potentials and selective effect in that emotional state is consistent with the terms facilitation, is easier to be accepted and response; with emotion state differences can easily be excluded from the stimulus and filtered; if the two were seen at the same time, learners in line with the emotional impression of a more profound words to select the contents of the same cognitive process, which is also in line with people's recognition common sense to know.(4) Study found that emotional start to the learners a clear understanding of the main effects, and the level of the learner's self-esteem and behavior have a significant effect on the decision-making.(5) The study also found that male learners in a neutral mood tend to positive elements, while women tend to negative content. We concluded that this phenomenon may be a stronger women's self-protective mechanism against the negative elements have a stronger awareness, more sensitive to negative due to the content.(6) Note that the overall tendency of the present state of mind on the consistency effect.Secondly, content-based rendering form (static) experimental conclusion of the study of visual communication(1) Position in the content presented on the "Left" side of the information there is a clear advantage, in line with the mainland learner's reading habits (because there is no use of Hong Kong, Macao and Taiwan regions, namely, vertical lines love reading habits of the region have been test) .(2) Learners receiving content, character information items is relatively easier to remember, that acceptance of a higher figure of information.(3) Content rendering,"Up-Down" position, the "Up" the information have a higher acceptance.(4) As time goes by, memories tend to reduce the volume of production, which may be related to fatigue effects.Third, the present form of content-based (dynamic) visual communication experimental conclusion of the study(1) Position in the content presented on the "Left" side of the information there is a clear advantage, in line with mainland China the reading habits of learners (because there is no use of Hong Kong, Macao and Taiwan regions that prefer vertical line of the reading habits of the region were tested) .(2) Learners receiving content, character information items is relatively easier to remember, that acceptance of a higher figure of information. (3) Content rendering," Up-Down " position, the "Up" the infonnation have a higher acceptance.(4) In the limit the same circumstances, the amount of memory over time, compared to an increase in static conditions, which may be to stimulate the learners to actively processing.Fourth, learners in online education platform, content rendering form (integrated /mixed) Analysis of visual communication(1) Position in the content presented on the "Left" side of the information there is a clear advantage, but the dynamic and static presentation of the results under the action of the learner's memory there were significant differences in dynamic effects better than a static.(2) Learners receiving content, character information items is relatively easier to remember, that acceptance of a higher figure of information, and to demonstrate dynamic presentation of the amount of information that students remember more, but with the"action" the rate of speed, frequency increased the contrary, a negative effect.(3) Content rendering, "Up-Down" position, the "Up" information on acceptance of a higher, but the difference was less obvious level.(4) From the presentation point of view, the correlation between dynamic and static not significant, but there are some differences.(5) From the statistical analysis point of view, learners in online education platform, content rendering forms (integrated / mixed) in addition to directional visual communication "Left" and "Up", content "person" to accept significantly greater effect differences, the other is not obvious, it shows there are many other factors that affect learners in online education platform, visual communication, subject to further research and discussion.
Keywords/Search Tags:Network Education, Web-based Education Platform, Visual Communication, Social Software, Mental Effect, Psychological Countermeasure
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