The Practical Investigation And The Development Problem Of The Present Situation Of The Outward Opening Of The Basketball Courts Of Colleges In Beijing

Basketball stadium is am important foundation for the development of basketball career of China's for the masses. With the deepening of China's market economy and the improvement of people's living standards and increasing awareness of physical activity increased, appears in the cause of China's basketball flourishing trend, which for the existing basketball stadium resource development and making use of the new tasks and challenges. At present, China's basketball venue construction, development and utilization can not meet the needs of the community is still down, which led to their increasing needs and limited physical activity of the contradiction between the stadiums is increasingly intensified become an obstacle to the development of basketball and the masses Fitness important factor.College Basketball venues in the country's basketball venues in a high percentage, with the geographical environment, human resources,, science and technology environment, all-round advantage. The development and utilization of these resources can definitely have a strong impetus to the development of basketball, which will effectively promote the implementation of the National Fitness Program.Through the literature, questionnaire survey method, mathematical statistics, logic, analysis and other venues on the Beijing opening up the status of college basketball has been studied and reached the following conclusions:1 This survey of 27 colleges and universities have a basketball court a total of 225, the quantity in all the venues listed in the first type of venue the higher the level of resources. Conducted in 27 colleges and universities there are 25 free and open, but only 14 schools are paid open. Paid Open venues are mainly indoor venue, which was mainly due to indoor venue has a certain scarcity, and easy to manage. The outdoor venues are rarely paid and opening up, with large room for improvement. In the opening hours on the timing of paid relatively open rules to avoid the use of school work peak and orderly society open, free, opening up the system because there is no security, there is instability.2. Indoor venues are mainly paid e. Outdoor venues are rarely paid and opening up, with great room for improvement. In the opening time on the timing of paid more open rules of school work to avoid the use of peak open an orderly society, but there is no system to protect the free open Youyu, there is instability.3. Beijing University Basketball Stadium with both hardware and software advantages. The advantages of the hardware become a key factor in the promotion of venues and opening up, while the software's advantages are not reflected. The impact of factors, school leadership ideology, venues intensity management system, security issues, funding and other issues into the venues for the Beijing opening college basketball has a significant impact.4. In paid opened schools,7 can profit,4 small profit achieved, three large profit. Business content, all 14 schools to the main stadium lease, to comply with the body-centered thinking, but a lack of diversity of content services. Business model, primarily in the property company model, the full business model, the difference between the three kinds of business models, in which the main difference between the business model, accounting for 9, the property company's model of the facility's operational efficiency has improved significantly in the future can be extended gradually. Pricing strategy, there is combination of pricing, differential pricing, penetration pricing, and pricing of 4 hours, in which time-based pricing, accounting for 11. Sales promotion, advertising based mainly on the lack of appropriate marketing officer.5. Beijing college basketball venues serve predominantly male, aged mainly in the young stage, a higher cultural level, with good exercise habits. Customer groups for the venues are more satisfied with the basic sports facilities, and on other the other sports facilities and services are satisfaction is not high. Mainly due to inadequate facilities, lack of communication with the customer facility, staff attitude and lack of training led to low levels.Based on the above conclusions, the following recommendations:1 To strengthen the construction of a basketball stadium and the maintenance and upgrading of existing venues to further enhance the level of resources venues.2 To further improve the basketball stadium rules and regulations of foreign venues open, open for paid and unpaid open for classification management, overall planning, to achieve a healthy and orderly.3,To starting from the thinking and understanding, and gradually adopt new ideas, daring to take the market development.4 To explore a new mode of operation of the market and gradually improve business content, optimize business means to improve management quality.5 To pay more attention to expertise, with reasonable use of existing personnel and improve personnel training and evaluation services, improve service levels and quality...