Research On The Relationship Between College Students' Entrepreneurial Attitude And Entrepreneurial Intention

Entrepreneurial intention is an important study of entrepreneurship research, the increasingly serious employment situation in the current circumstances make the study of college students'entrepreneurial intention become more important.Although the number of the entrepreneur is becoming lager and lager, the number of the successful one is still small. The purpose of this paper is to explore the relationship between entrepreneurial attitude and entrepreneurial intention to help college students correct entrepreneurial attitude, cultivate high entrepreneurial intentions and improve the success rate of entrepreneurship.This research adopts some standard research method, such as literature review and questionnaires survey.Then I revise the scale of entrepreneurial attitude and entrepreneurial intention for college students, and I also discuss the relationship of the two.In addition, exploratory factor analysis, confirmatory factor analysis, correlation analysis, variance analysis and hierarchical regression analysis were also applied for date analyisis. The main conclusions are as the following:Firstly, exploratory factor analysis and confirmatory factor analysis results show that the scale of entrepreneurial intention includes 4 items, the scale of Perceived desirability includes 4 items, the scale of Perceived feasibility includes 5 items and the scale of entrepreneurial attitude includes 14 items have high reliability and validity according to the requirements of psychometric.Secondly, the college students' entrepreneurial attitude has significant positive correlation with entrepreneurial intention, and achievement motivation,payoff can forecast entrepreneurial intention.Thirdly, Perceived feasibility is the completely mediate variable in the relationship between achievement motivation and entrepreneurial intention, while Perceived feasibility is only the partially mediate variable in the relationship between payoff and entrepreneurial intention.Fourthly, the students with different qualification and experience are different in entrepreneurial intention; the students with different qualification, sex and experience are different in some dimensions of the entrepreneurial attitude; the students with different sex and major are not significantly different in entrepreneurial intention; the students with different major are not significantly different in entrepreneurial attitude.