Research On The Application Of Visual Symbols In Yinan 's Tourism Commodity Design

Tourism commodities as an important part of tourism is often a microcosm of culture, theregion is the audience’s memories and feelings real objects of regional cultural tourism, has anirreplaceable role. Incorporated regional visual symbol as the main means of weapons regionalvisual communication, it is in the people through the weapons in geographical cognition andexperience of leno-vo, only had the characteristic of symbol can fast accurate information aboutthe regional culture of the spread of weapons, truly reflect the artistic quality of incorporatedcity’s cultural card. Incorporated regional visual symbol to YiNan culture, aestheticcharacteristics and national culture and social culture in combining all kinds of material, spiritand behavior, with creative graphics as the carrier, the perfect embodiment and convey the YiNanand the local characteristic of regional development. For instance of weapons in the design oftourist commodities research works, this article from the YiNan is the geographical expansion ofincorporated tourism commodity development research of visual symbols, emphasizeincorporated visual symbols and the fusion of tourism commodity and the combination of cultureand the material.The full text is composed of four parts. First chapter, incorporated tourism commodity andthe study of the theory of the visual symbol, this paper first analyzes the YiNan in tourismcommodity design background and significance, at home and abroad are reviewed in this paperthe present situation of the tourist commodities, and the related concept definition. On this basis,this paper analyzes weapons application research of visual symbols in the design of touristcommodities. The second chapter is research on YiNan tourism commodity and the attribute ofvisual symbols, to the status quod analysis of incorporated tourism commodity, and theory provethat visual symbols into necessity incorporated in the design of tourist commodities. The thirdand fourth chapter is this paper, mainly using the induction and extraction method to YiNan ofhistory and culture, folk culture, red culture, and analyzes the natural resources, refiningincorporated features of visual symbols. Strengthening regional color, special materialincorporated, traditional pattern, and the use of traditional craft in the tourism products designand combination of deepening the old brand image and brand new characteristics. In the contextof contemporary design, the design of the traditional regional culture visual symbols must becombined with modern design language, at the same time, on the use of the regionaldevelopment of visual symbols into the creative thinking in design, avoid simple to createdesigns for YiNan in regional culture characteristics.