A Study On The Problems And Countermeasures In The Operation Of Local Government Government Microblogging

Weibo, as a result of development of digital information technology, with its immediacy information dissemination, interactivity and fissionability, has transcended the network BBS and blog, become the main source of information in the Internet network in our country and public opinion. The rapid development of Weibo has caused attention for the government, and since2010, local governments are opening of micro blogging, and micro blogging become platform for government to public governmental information, understand the social conditions and public opinion, service, and governing online for the people. Since2011, the first year of weibo, our country’s micro blogging become mature, make a huge effect of social management and public service level, but in this process, micro blogging exposed many problems to be solved.This article main use documentation method,case studymethod, descriptive analysis and Functional analysis, on the base of describe and define the core concepts, The current development status of micro blogging are described, and the problem of social management are analyzed, on this basis, we put forward the countermeasures for micro blogging. In this paper, he first two chapters is basis of constitute for this article, first chapter mainly includes the research background, research significance, the paper summarized research status quo of domestic and foreign scholars on this subject, the article research idea, the research methods so on, The second chapter main expound for the core concepts and theoretical basis, The third chapter combine case study to describes the development and the current situation for micro blogging, analyze the micro blogging operation characteristics, function and trends, The fourth chapter combine case study to Analysis and discussion the problem for micro blogging operations management, the last chapter,we put forward the countermeasures to the existing problems which on the analysis of the previous chapters:First, the civil servants need correctly understand micro blogging, and enhances their own new media literacy; Second, we should complete the operation management mechanism of micro blogging, and built System security system for the development micro blogging; Third, we should improve the local government operation ability for micro blogging, and promote the micro blogging service ability and influence. By putting forward countermeasures to improving local government affairs micro blogging effect, In order to fully the function and meaning which as a new government network to government social management and public service in the network...