Research On The Legal Problems Of Internet Consumers' Right To Know

Compared with the traditional shopping, online shopping has its own advantages, such as low cost, comfortable and efficiency, and these advantages also contributed to the online shopping has gradually become a new way of shopping. However, a coin has two sides. online shopping not only provide a range of goods and services for the public, but also provides more trading opportunities for the sellers, but online shopping has virtual, technical and other characteristics, it make the right to know of online shopping consumer easily infringed.Right to know, as a basic right, is a prerequisite of online shopping to consumer. In the online shopping environment, due to the information problems between the two sides become more prominent, therefore, the weak position of online shopping consumers become more obvious. While the sellers in order to obtain benefits, often abusing its dominant position in information. They often deceive consumers by publishing false advertising, false information and false credit evaluation. If the right to know of online shopping consumer can not be guaranteed, it is difficult to get enough information, and is unable to make the right purchase decision. However, because the subject of online shopping disputes is small, the collection and preservation of evidence is difficult, the cost of rights is high and other reasons, it is difficult to get relief through conciliation, mediation, appeals, arbitration and prosecution, when the right to know of online shopping consumers is infringed.To protect the right to know of online shopping consumers, some foreign organizations and countries have already carried out the relevant legislation, and undoubtedly information disclosure obligations is the most effective way to protect the right to know of online shopping consumers. Information disclosure obligations are mainly aimed at the sellers in dominant position, which require the sellers disclose their own relevant information, goods or services information and transaction information. Although, the contents of the foreign information disclosure obligations is in detail, but the way of information disclosure lacks clearly defined.By building the information disclosure obligations, and make clear the contents and ways can improve the disadvantaged status of the online shopping consumers. To the false credit evaluation in online shopping environment, improve the network credit evaluation system can establish trust between the transaction. Finally, in order to reduce the cost, online dispute resolution can resolve disputes in online shopping quickly and efficiently.