Talk About The Application In The Field Of Real Estate Of The Marketing Of The Network

It is a direction of real estate development in the future to be networked. The development of marketing of the network has provided a new operation world for real estate enterprise, it not merely influences the marketing of real estate enterprises, even influences the management , operation procedure and real estate products in the enterprise of the real estate. This text proceeds from the marketing of the network and general theory of real estate marketing, has described such questions as the characteristic , current situation , tactics , development trend of network marketing of the real estate ,etc, have important realistic meanings.This text is divided into seven parts, has analysed the meaning of marketing of the network at first in chapter one, compares and analyses and uses 4P theory to analyze further the marketing of the network through the difference between marketing of the network and traditional marketing correctly, summarize the main characteristic of marketing of the network. Chapter two on the basis of analysing characteristic of real estate market , have explained the characteristic of marketing of the real estate further, annotated the idea of whole marketing of real estate of " fixing output quota by sales " at the same time . Combine network marketing and characteristic , real estate of marketing expound the fact network inexorable trend that marketing uses in the fields of real estate, have analyse the advantage of network marketing of the real estate in detail, has explained the network marketing of the real estate is inheritting and development of traditional marketing. Chapter four described the current situation of network marketing of the real estate and carried on corresponding analysis, enumerated some typical successful cases, pointed out generality question and reason existing in the marketing of the network at the same time . Analyse cybertimes real estate marketsubject behavior and change of demand, have described the superiority of online market research and trend of the real estate products in the future, these are prerequisites of giving play to the greate. Chapter seven practice that real estate enterprises of China and network marketing combine in recent years of evaluation and analysis, purchase from customize on the net, the network separately , customer network three respect carry on concrete to expound the fact, have pointed out reference mode and development trend in the network marketing of the real estate at present.Point out finally: Marketing of the network and combination of real estate enterprises, have already become the boost motor of development of the undertaking of real estate of our country gradually, as the real estate is developing the constant improvement with the network technology in a healthy way and improving constantly, it is believed that we will welcome the economic era of new real estate of an " online real estate " in near future.