| Jilin Chemical Industries Import And Export Company is a comprehensive foreign trade and economy company, which gets the approval by the government to develop the business of foreign contract project and labor services. The company has got both economy benefits and social benefits. The enterprise target established by the company is to become the model in the field of foreigh labor services by supplying good labors to foreign employers and having perfect regulations, standard management, high-qulity services and continuous development. The company's common view of value is to emphasize the human factor, the honest, the development and the cooperation, and to creat value and made contribution to the society. The foreigh labor services cooperation belongs to the service trade,which success key is to improve the whole service level. The key factors of success is as follows: 1.Quality of labors In the labor services cooperation, labors are dispatched as special products to the factories in the foreign country. The qulity of labors are the most important and basic part in the labor services cooperation. It is the basic need in the market competition to establish the image of the enterprise and products. It is an important factor in determining the fate of the enterprise. With the growth and perfection of the overseas and domestic labor services market, higher quality of labors will be required by foreign employers. 2.Management of labors Management of labors is also an important part in foreign labor services cooperation. The company must have a whole view of the development and establish strict service and management regulation. The company should satisfy the demand of the employers, and protect the employees'legal right at the same time. If the management is not done very well, the labor problems and disputes may not solved in time and will lead an unimaginable result, which will affect the relationship among the company, labors and foreign employers. Without management, the company will lose the faith and the business will not be developed further. 3.Image of the enterprise In the labor services market, the image of the enterprise is the brand of the company. It shows the faith and strength of the company and play an important role in the labor services cooperation. Through the brand image of the enterprise, the company can get the trust of the foreign employers and enhance the chance and the possibility of cooperation. The brand image of the enterprise will bring a large potential market to the company. Through the analyse of the labor services market and the relevant policies and the evaluation of the resourses and ability of the company,the company realize opportunities and challenges faced,and understand its advantage in the company's strength,human resourses, geographic position, client channel, business abiliy and working experience. The company also analyse the existing development problem. Facing the complex and changeable market environment with opportunities and challenges, the company urgently needs a long-term development plan and flexible promotion strategy. The company should further made mechanism construct and strengthen the ability of decision-making to raise the core competitive power. The correct establishing and implement of the strategy will ensure the healthy and stable development of the company. With the scientific market segmentation, the company confirms its target market according to its own ability and condition. The target market of the company is labor services market in Japan and Russia. The target field is food, electronic, sewing, chemical industry, construction and planting. The target market shows the direction of development and promotion. According to the development target, the company makes client-oriented strategy and flexible promotion tactic. 1.Maket seeping strategy Through maket promotion and public relationship activities, the company makes use of its advantages in management, service and honesty to get the trust of foreign clients and realize the cooperation with them.The company enhances its market share by seeping its business into the existing market. 2.Market development strategy. The company may develop its labor services business into new regional market by adopting reasonable market development strategy. The company should make efforts to find and develop new clients and new regions. 3.Joint venture or cooperation strategy. The company can decentralize the risks, decrease the competitors and improve the competitive power by cooperation with other companies. It is in favor of the company's development. The joint venture or cooperation can be realized in certain fields or certain markets with foreign or domestic companies. Both parties can help each other and share resourses to win the business together. In order to insure the implementation of the development strategy and promotion tactics, the company should improve itself and do the following affairs: 1.To establish modern enterprise system. Because of its speciality, the labor services business differs from other kinds of trade. From aspects of business and strength, the company has the ability to do labor services business independently now. It should establish an independent labor services company as its branch or subsidiary to do this business independently and make joint stock system restruction for it. Other companies, orgnizations or individuals can share stocks with the company. 2.To establish perfect corporation administration system. The company should establish and pefect the administration structure according to Corporation Law and set the relationship among stockholders, board of directors and operators. The company should establish correct development strategy and direction, cultivate the core competitive power and establish good systems of decision-making, duty, inspiriting and restriction. 3.To establish reasonable organizational structure. According to the business emphases and business volume in different business regions, Labor Services Company should rebuild its organizational structure with consideration of the development strategy, reasonable collocation of resourcesand cost. 4.To build the team and foster staffs. The compant should bring the team-building into the strategy of the company and constitute the relative target, plan and measures. The company should also establish the effective inspiriting and restriction system and flexible employment system, emphasize the staff-fostering and staff-training, and reserve persons capable in management and business. 5.To improve the consciousness of marketing and service. The company should promote all staff's consciousness of marketing, strengthen the concept of service and insist on the principle of "winning by good quality". The company should emphasize the enterprise brand and establish a set of management system to strengthen the machanism of inspection and supervision. The company should reinforce the development consciousness and find market opportunities actively to enhance the business. 6.To cultivate strategy-supporting enterprise culture. Good culture is an important factor for the success of the company and plays a positive role in the development of enterprise. To the company that is engaged in labor services cooperation, the good culture is the value sense that emphasize the economic benefit, talents and service for labors dispatched and foreign employers. 7.To establish perfect management system. The company should build up the management consciousness, especially for the leaders who are in charge of this business. It should constitute, modify and improve management rules and establish perfect management system. Based on the ISO9000 Quality Management System, the company should also improve the management in other aspects, for example, in financial and cost management. 8.To establish perfect imformation system. The company should build labor base for reserving labors and make labors trained well. The company establishes perfect imformation system to enhance imformation channels and form an imformation system of "labors-company-employers". |
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