Study On Building Corporate Culture Based On The Core Competence

Building corporate culture based on core competence takes the ocre competence as masterstroke, and all culture management business is encircling the core competence to building the enterprise culture.It makes the best of human resources; material resources; financial resources, and makes the content of culture management in deed promoting the core competence. Its fundamental aim is to advance and get competitive advantage.The paper bases on the internal relationship of core competence, strategy, corporate culture, and constitutes corporate culture model based on core competence, and finds the threshold which make corporate culture easy to form superiority, and offers a new thinking frame that the corporate bases on the core competence. Take the breeding; cement; apply and boost of corporate as the dominant thinking of corporate culture construct, and bring up people who can realization ideal culture, and form the atmosphere that help enterprise compose core competence.First of all, the paper analyses the status in quo and tempo of corporate culture, and bring forwands the frame of corporate culture basis on core competence, and building the index system. Then this paper puts forward strategic corporate culture model the based on the core competence, from cost lead , difference strategy and aim assimble stratagem the paper expounds that different corporate stratagems need different corporate cultures. It puts up corporate sub-cultures encircling core competence, such as strategic foreseeable capability, manufacture capability, learning capability and innovation capability, the paper analyses environment and enterprise capital have influence on this pattern. Finally the paper analyses the status and problems of the chinaunicom's culture from its core competence.