Research On The Core Competence Of Tourism Enterprises

Along with the open of tourism industry, the competition that the tourenterprise is faced with will be intense. In the coming intense market competition,how to create and keep the competitive advantage becomes an importantproblem that tourism enterprises need to solve. The core competence theory is anew concept with the development of knowledge economy and the deephierarchy development of traditional meaning of enterprise competition. Thecore competence can help the enterprise create the particular, profitable andsustainable advantage.By way of correlative research on the core competence of tourismenterprises, the essay hopes to deepen the knowledge and the understanding ofthe core competence of tourism enterprises, and finally gives rise to the effect oftheory guidance.The major research content of this essay is as follows:1,The essay uses systematic and dynamic analysis method, studies the corecompetence of enterprise. The essay systematically sums up the researchachievements of the core competence, analyses and concludes the relationbetween the core competence and enterprise development, analyses the intensionand truss of the core competence from new angle.2,Combining the tourism industry characteristics, the essay comparativelysystematically analyses the competition action of tourism enterprises, and buildsthe systematic truss of the core competence of tourism enterprises, discusses theinherent formation mechanism of the core competence of tourism enterprisesfrom the knowledge study angle.3,From the management of the core competence of tourism enterprises, theessay thoroughly analyses the planning, recognition, cultivation and maintenanceof the core competence.4,The essay builds the assessing system of the core competence of tourismenterprises by way of correlative mathematical method. On the one hand,constructing the study ability assessing model of the tourism enterprise;On theother hand, aiming at the effectiveness evaluation of the core competence,building the assessing model of the core competence of tourism enterprises. Thetwo assessing models provide the management tool to the cultivation of the corecompetence.5,On the foundation of mentioned above analysis, the essay thoroughlyanalyses the application of the core competence in tourism enterprises, discussesthe application mechanism about the core competence of tourism enterprises,and discusses the development route of tourism enterprises.