The New Method Of Strategic Management

Along with information technology high development and information age arrival, globalenterprise faced with fast changing management environment. In the information age, enterpriseswill stand in the strategic altitude, by the systematized judgment, will depend upon invests andmanages the knowledge property but to obtain successfully, it will have the functionspecialization conformity for take the customer as the guidance enterprise flow, the managementway from the mass productions, massively to provide standardized the product and the service,will change nimbly, responded quick and high grade innovation product and service way, by willsatisfy the goal customer community the need. Staff's technology is born again, the outstandinginformation technology and the coordinated organization procedure, will be able to bring theproduct, the service, the flow innovation and the progress.For obtains these abilities in the enterprise but to carry on when the investment, traditionalfinancial inventory accounting the pattern and the achievements appraisal way already cannotdisplay the drive the function, also is unable in long-term in to weigh the enterprise the successor failure. The traditional financial pattern is designs for trading company and the industry time,it weighed is the past matter, but provides the future value the ability investment.The balanced score card is a conformity source in the strategic target new frame. It duringretention former financial norm, has introduced the future finance achievement actuation factor,these factors including stratification plane and so on customer, internal flow, study and growth,they by are clear about with the rigorous technique explanation strategy organization, but formsthe specific goal and the target. However the balanced score card not merely is a new weightsystem, is rich in the innovation the enterprise to take in abundance its management flow thecore frame. The balanced score card is take the strategy as the guidance achievements appraisalmechanism, is turns the strategy into the motion concrete way, after obtains by the European andAmerican enterprise widespread application the huge success.Along with Chinese economy flourishing more and more daily with in the global economythe status promotion, the Chinese enterprise's management way and the management pattern isapproaching to the world advanced level, China's many enterprises already realized to thestrategy and the system administration importance. This article writing goal is take a Tianjin'slarge-scale hotel as a background, thoroughly analyzes the Chinese enterprise in the strategicmanagement flaw, and provides balanced score card this kind of modernization the strategicmanagement tool, thus provides to the Chinese enterprise's reform and the development has themodel significance and has the actual operational method.