The Strategy Research On Entry Into Chinese Market Of International Accounting Firm

Currently, at the turn of transition in China, there is no doubt that every Chinese accountant firm should learn how to face up to competition and confront with international accounting firms after China's entry into the WTO in order to adapt to the drastic change of market and environment. China will be in a open, fair and untwisted competition with other members of the WTO. This kind of competition will be comprehensive and serious. As a part of service and trade market, accounting profession will face with severe competitions in qualified accountants, auditing technology and experiences. At the same time, the increasing integration of China and world economy after entry into the WTO will make a room for the development of domestic accounting profession. In addition, international accounting firms' entry into China and the open of accounting profession will also enhance the cooperation and contact between foreign and domestic accounting firms. All in all, opportunity and challenge is coexistent. Chinese accounting profession will have a bright perspective if we have a pioneering and innovative spirit.Although the new century has presented new request for CPA, it has supplied new field of service for the CPA industry. It can be expected that with the arrival of 21 century of the fast development of high-tech, there will be more requests on management consulting service of CPA. In accordance with analysis on certain information in 1983, the percentage of revenue of management consulting of American CPA industry in all the revenue is 12.72%, while the number has increased to 72.8% at present.At first, this paper gives a definition to what is accounting service and...