Marketing Decisions Of Bright Dairy&Food

The fast growth of the world trade and the trend of the economic globalizations strengthenned the economic contact between all countries, this development trend brought new development opportunity for multinational company, aiming at the milk product market but talking, facing the local profession profits to reduce increasingly to increase tired with market, the milk article the manufacturing profession of the localization faces the increasingly serious challenge.According to the analysis, the profession that the our country milk product appears the main reason of crisis to lie in the marketing the strategy and quality turns the degree high and the product likeness is high.The Chinese market contain 1,300,000,000 populations, this is" big gold mine" that waits for the development, drawing on numerous foreign investor, multinational companies into, the milk industry of the mainland tycoon also in succession recruit, the market competition that local milk product is increasingly vigorous.Among them, with coastal region of the challenge that the business enterprise that milk product face is more rigorous.A few big business enterprises of the north, for example, Mengniu,Yili and Wandashan, three deers etc. obtained the convenience on the geography, closing to northeast and these two good milk industry bases in Inner Mongolias;The business enterprise of the south then occupies the advantage of the market maturity.Now , in the profession that the Chinese milk product this big" battlefield" up each show the magical power, therefore, aim at the product characteristic of the profession of the milk ware,...